Bert van der Feltz CEO East West Seed Group
"Seed business is about trust. If you look at a tomato seed, a bad tomato seed might be very cheap. A good tomato seed is high-tech and involves a lot of knowledge, but they all look the same. For a farmer to see the difference is very hard, so the essence of a brand is trust." This says Bert van der Feltz, CEO of the East West Seed Group, in a video produced by VNU Exhibitions.
In the video, Bert also talks about the company's mission to support smallholder farms, and about challenges regarding technology and food safety, among other themes. Watch the video below.
Source; Horti - Asia
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