Diversified conglomerate ITC Limited, MAARS super app would be a cutting edge to boost agriculture business an official statement on Thursday by ITC Chairman.
ITC NSE 0.45 % CMD Sanjiv Puri told a virtual news conference that the super app will empower farmers by providing them with access to modern tools, the right quality of inputs at the right prices, besides market and financial linkages.
He said with farmers having fragmented holdings of land, the app will aggregate them, adding that presently the company has started with 200 farmers producer organizations (FPOs) involving 40,000 farmers.
"Our target is to touch 4000 FPOs and ten million farmers. The farmers can sell their produce to the FPOs or mandi or to a buyer like ITC", he said.
Puri said MAARS can play a transformative role in the farming community and also help ITC in scaling up its mega brand Aashirvaad.
He said with farmers having fragmented holdings of land, the app will aggregate them, adding that presently the company has started with 200 farmers producer organizations (FPOs) involving 40,000 farmers.
"Our target is to touch 4000 FPOs and ten million farmers. The farmers can sell their produce to the FPOs or mandi or to a buyer like ITC", he said.
Puri said MAARS can play a transformative role in the farming community and also help ITC in scaling up its mega brand Aashirvaad.
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